Brain scans reveal what happens in the mind when insight strikes

Duke University researchers discover that “aha!” moments enhance memory retention, reshaping brain information representation during problem-solving.
Change your location to jumpstart creativity

Ohio State University research reveals Nobel laureates innovate faster by relocating, starting groundbreaking work years sooner.
Playful ‘lemonading’ helps people cope with adversity

A large-scale study from Oregon State University in the US shows how a playful outlook fosters resilience and creativity in difficult times, encouraging active adaptation.
How creativity is possible despite frustration

Researchers at the University of Surrey, UK, have found that embracing frustration enhances creativity by transforming negative emotions into motivation for persistence.
Want to increase resiliency in kids? Teach creativity

Teaching primary school children creative literary techniques like perspective-shifting enhances their resilience, according to research by Ohio State University.
Indoor air pollutants could have an impact on creativity

Air quality in the office may affect our level of creativity at work, scientists at Nanyang Technological University, Singapore (NTU Singapore) have found.
Your brain in the zone: A new neuroimaging study reveals how the brain achieves a creative flow state

Researchers from Drexel University in the United States found that expertise and letting go are key to achieving creative flow, especially in jazz musicians.
Study pinpoints origins of creativity in the brain

Researchers at the University of Utah Health in the USA have used advanced brain imaging to uncover the neurological basis of creative thought.
Brain-imaging study reveals curiosity as it emerges

Researchers at Columbia University in the United States have identified the brain areas responsible for human curiosity, using fMRI technology to measure responses to visually ambiguous images.
LUSH science-based shower routine could boost creativity

Researchers at the University of Virginia, USA, collaborated with Lush to develop a shower routine that boosts creativity through mind-wandering.