Espresso yourself: Wearable tech measures emotional responses to coffee
Italian researchers have pioneered the use of wearable technology to assess coffee quality by measuring the emotional responses of experts, offering a novel approach to minimise bias in sensory evaluation.
NJIT marketing experts measure brain waves and skin current to predict emotions
The article discusses innovative research by Professor Jorge Fresneda from the New Jersey Institute of Technology, which utilises neuroanalytics to accurately predict human emotions through brain activity and skin conductance measurements, with potential applications across various fields including marketing and well-being.
MRI reveals brain activity behind fanaticism
From Radiological Society of North America 01/12/23 Soccer fans exhibit different patterns of brain activation while watching a match that may trigger positive and negative emotions and behaviors, according to research being presented next week at the annual meeting of the Radiological Society of North America (RSNA). The researchers say the implication of these findings […]