By Superinnovators 20/07/23
Japanese fashion brand Anrealage made a significant breakthrough in the fashion industry by unveiling a colour-changing collection at February’s Paris Fashion Week, reports Dezeen.
This innovative collection was presented at the Théâtre de la Madeleine in central Paris.
A fitting venue for such a groundbreaking event.
The fashion show commenced with models parading in 1950s-inspired shapes and silhouettes, all in crisp, all-white fabrics.
This set a monochromatic tone for the event.
However, the audience was soon taken by surprise.
As the show progressed, a beam of UV light began sweeping across the models.
This transformed the all-white garments into a riot of colours and bold patterns.
This dramatic transformation was made possible by the use of photochromic fabrics and materials in the construction of the garments.
Photochromic materials are a type of innovative material that changes colour when exposed to sunlight or UV rays.
The science behind this is fascinating.
These materials contain molecules that can change their structure when they absorb light.
This leads to a change in the way they absorb and reflect light, which we perceive as a change in colour.
Anrealage, a brand known for its experimental approach to fashion, explained that the collection was a blend of classic 50s-inspired shapes and futuristic materials.
The brand has expanded its portfolio of in-house produced photochromic materials to include a variety of fabrics such as faux fur, velvet, lace, knit, jacquard, and satin.
The brand further elaborated that the colours on the garments will constantly shift and evolve.
This is because the weather and shifting seasons affect the intensity of the sunlight and UV rays.
The collection included satin dresses with oversized crochet collars, faux fur garments, and cocoon-shaped coats.
These transformed to reveal colourful patterns in checkerboard, plaid, and polka dots.
Anrealage, founded by Kunihiko Morinaga, continues to push the boundaries of fashion with its innovative use of materials and technology.
The brand offers a unique blend of classic and futuristic designs that coexist with nature and the environment.
This embodies a new era of fashion that is as dynamic as the world around us.
