By Superinnovators 16/08/23
Scotch™ Brand, a name synonymous with adhesive products, has introduced a new innovation in the packaging industry.
The Scotch™ Cushion Lock™ protective wrap is a sustainable alternative to traditional plastic cushion wrap.
Made from 100% recycled paper, this product is designed to be easily recycled in curbside bins.
The Cushion Lock protective wrap is an example of how creativity and engineering can come together to create a product that addresses the growing concern for sustainability.
The plastic bubble market in the U.S. is valued at $175 million, and the majority of this product is not recycled.
Scotch Brand’s goal is to replace plastic bubble wrap with Cushion Lock, providing a solution that is not only sustainable but also efficient and user-friendly.
The design of Cushion Lock is inspired by the Japanese art of kirigami.
Kirigami is a variation of origami that includes cutting of the paper, rather than solely folding the paper as is the case with origami.
This innovative approach allows the paper wrap to expand by 60 times its original volume when slight tension is applied as the paper is unrolled.
By combining art with precisely engineered cuts and folds, Cushion Lock replicates the protective and cushioning qualities of plastic bubble wrap, without the need for plastic.
This product is not only environmentally friendly but also practical.
It fills packing boxes with less material and without the additional packing supplies typically required to secure and stabilize contents.
The wrap can be torn by hand, and its advanced self-locking technology readily fastens to itself, eliminating the need for scissors or tape.
Cushion Lock offers more than just a sustainable alternative to plastic bubble wrap.
It provides more packing power, allowing one 30-foot roll to start flat and expand to do the work of 75 feet of standard plastic bubble.
It also offers nested protection, making it safe for fragile items.
The product has passed rigorous ship testing with various fragile items, including glass vases, jars, and ceramic mugs.
Space-saving is another advantage of Cushion Lock.
It can save up to 80% storage space compared to standard 3/16” plastic bubble.
The product is available in different forms, such as the 1,000-ft Roll and the Handheld Roll, each with specific instructions on how to use, making it suitable for shipping, moving, and storage.
In recognition of its innovative design and contribution to sustainability, Scotch™ Cushion Lock™ protective wrap was named a finalist in the consumer products category of Fast Company’s 2022 World Changing Ideas Awards.
